Euroled
Euroled is one of the first companies that started trading energy efficient lighting solutions on the Latvian market. For a long time, the Euroled team focused on sales and project work, until the need for rebranding became inevitably obvious.
As part of a whole system of brands, Euroled needed a simple, easily scalable rebranding as well as a new design for the online store. A design that would address all the needs of both business and customers.
The visual identity includes the basic rules for using a logo, and a few examples that help the company's designers put together quality layouts.
We developed a complete brand identity that covers all formats — from small business cards to large billboards, advertising banners, and packaging for branded products. The visual system remains recognizable across all formats.
Part of Euroled's company brandbook.
2022
made in BS Angency / bsagency.design
The main goal of the Euroled rebranding was to create a website for the online store. We designed a detailed and thoughtful design system that can be easily scaled and adapted for the company’s other brands.
The redesign of the online store is the most important element of brand development. We tried to transfer the best practices of the local and foreign e-commerce market to get the maximum result.
Creating a design system is not limited to one store. Euroled is part of a multi-brand company, where each brand sells a specific category of products. The design system is built with the aim of further scaling and rapid application of solutions for each brand in the family.
